A Bode Digital Storybook
Briefed with a challenge to re-think traditional methods of creating anticipation for an upcoming runway show, The Secret Chronicles of Bode digital activation presents opportunity for the brand to tap into a new way of storytelling.
As a Bode collection is often composed of vintage textiles through preservation and creative restoration skills, the stories attached to these renewed textiles rarely meet Bode’s present-day community of conscious shoppers.
Through efforts of passing down the meaningful memories that give antique textiles their special charm, we begin to appreciate and care for them all the more.
Disclaimer: This creative project was completed in Winter 2021 for FASM 415 Future of Shopping: Retail Innovation for Customer Empowerment course at the Savannah College of Art and Design and has no affiliation with Bode, Maisy Summer, or Dana Thomas.
